Zahro, A.A., Ratih Hurriyati, Puspo Dewi Dirgantari and Mac-Doqu, F.K. 2026. The Impact of Social Media Marketing on Customer Loyalty: The Mediating Role of Brand Awareness in Skintific Products. Sinergi International Journal of Management and Business. 4, 2 (May 2026), 75–79. DOI:https://doi.org/10.61194/ijmb.v4i2.917.