MUSAEL NUR AZIZA; RATIH HURRIYATI; PUSPO DEWI DIRGANTARI. Viral Marketing Dynamics and Consumer Behavior in the Digital Age: A Systematic Literature Review. Sinergi International Journal of Management and Business, [S. l.], v. 4, n. 2, p. 68–74, 2026. DOI: 10.61194/ijmb.v4i2.918. Disponível em: https://journal.sinergi.or.id/index.php/ijmb/article/view/918. Acesso em: 28 may. 2026.