ALFI SAHRIN, S.; PARAMITA, V. S. Assessing the Influence of Brand Equity Dimensions and Product Quality on Consumer Loyalty: Study of Lifebuoy Soap in DKI Jakarta. Sinergi International Journal of Management and Business, [S. l.], v. 4, n. 1, p. 35–44, 2026. DOI: 10.61194/ijmb.v4i1.975. Disponível em: https://journal.sinergi.or.id/index.php/ijmb/article/view/975. Acesso em: 21 mar. 2026.