Alfi Sahrin, S. and Paramita, V. S. (2026) “Assessing the Influence of Brand Equity Dimensions and Product Quality on Consumer Loyalty: Study of Lifebuoy Soap in DKI Jakarta”, Sinergi International Journal of Management and Business, 4(1), pp. 35–44. doi: 10.61194/ijmb.v4i1.975.