Alfi Sahrin S, Paramita VS. Assessing the Influence of Brand Equity Dimensions and Product Quality on Consumer Loyalty: Study of Lifebuoy Soap in DKI Jakarta. ijmb [Internet]. 2026 Feb. 28 [cited 2026 Mar. 21];4(1):35-44. Available from: https://journal.sinergi.or.id/index.php/ijmb/article/view/975