The Influence of Service Innovation, Price, and Destination Image on Tourist Loyalty in Bukit Tinggi Indonesia Tourism

Authors

  • Soufiana Hayati Universitas Pembangunan Pancabudi
  • Slamet Widodo Universitas Pembangunan Pancabudi

DOI:

https://doi.org/10.61194/economics.v2i1.201

Keywords:

Service Innovation, Price Fairness, Destination Image, Tourist Loyalty, Bukit Tinggi

Abstract

This study aims to examine the influence of service innovation, price fairness, and destination image on tourist loyalty in Bukit Tinggi, Padang. The study employed a quantitative method with an associative design and Structural Equation Modeling Partial Least Squares (SEM PLS) analysis. The sample consisted of 120 tourists visiting Bukit Tinggi. Results indicated that service innovation, price fairness perception, and destination image significantly and positively influence tourist loyalty. The practical implications underscore the need for destination managers to enhance service innovation, price transparency, and positive destination image to foster tourist loyalty. The study contributes theoretically by strengthening the understanding of factors influencing tourist behavior in tourist destinations, particularly in the context of Bukit Tinggi.

References

Abdelhamid Jebbouri, Heqing Zhang, Zahid Imran, Javed Iqbal, Nasser Bouchiba (2022), Impact of Destination Image Formation on Tourist Trust: Mediating Role of Tourist Satisfaction. https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.845538/full DOI: https://doi.org/10.3389/fpsyg.2022.845538

Agapito, D., Valle, P. O., & Mendes, J. (2019). The sensory dimension of tourist experiences: Capturing meaningful experiences. Journal of Destination Marketing & Management, 11, 76-87. https://doi.org/10.1016/j.jdmm.2018.02.001 DOI: https://doi.org/10.1016/j.jdmm.2018.02.001

Azman, M. (2019). The development of tourism in Bukit Tinggi: An analysis. Journal of Indonesian Tourism and Development Studies, 7(1), 29-37. https://doi.org/10.21776/ub.jitode.2019.007.01.04

Butler, R. W. (1980). The concept of a tourist area cycle of evolution: Implications for management of resources. Canadian Geographer/Le Géographe canadien, 24(1), 5-12. https://doi.org/10.1111/j.1541-0064.1980.tb00970.x DOI: https://doi.org/10.1111/j.1541-0064.1980.tb00970.x

Chen, A., & Hu, X. (2017). The effects of perceived price fairness on customer loyalty: The moderating role of price comparison. Journal of Services Marketing, 31(4), 393-404. https://doi.org/10.1108/JSM-11-2015-0333

Chiu, W., Zeng, S., & Cheng, P. S. T. (2016). The influence of destination image and tourist satisfaction on tourist loyalty: A case study of Chinese tourists in Korea. Journal of Travel & Tourism Marketing, 33(6), 820-834. https://doi.org/10.1080/10548408.2015.1064062 DOI: https://doi.org/10.1080/10548408.2015.1064062

Chiu, W., Zeng, S., & Cheng, P. S. T. (2016). Understanding travel behavior and digital platforms in Medan: A focus on human resource management and marketing management. Journal of Tourism Research, 42(3), 301-315.

Cigdem Altin Gumussoy and Berkehan Koseoglu (2016), The Effects of Service Quality, Perceived Value and Price Fairness on Hotel Customers’ Satisfaction and Loyalty. Journal of Economics, Business and Management, Vol. 4, No. 9, September 2016. https://www.joebm.com/vol4/446-MM0015.pdf. DOI: https://doi.org/10.18178/joebm.2016.4.9.446

D Buhalis, T Harwood, V Bogicevic, G Viglia, (2019), Technological disruptions in services: lessons from tourism and hospitality. Journal of Service Management. DOI: https://doi.org/10.1108/JOSM-12-2018-0398

Dhanik Puspita Sari (2018), Motivation Towards Inbound Tourism: A Study Of Middle East Tourist. Proceeding of The 2nd Bali International Tourism Conference, 8 – 10 November 2018. ISBN 978-602-294-336-5.

Diana Mohamad, Mastura Jaafar and Mohd Muzzammil Ismail (2020), Socio-Economic Carrying Capacity Assessment For Bukit Tinggi. Planning Malaysia: Journal Of The Malaysian Institute Of Planners Volume 18 Issue 3 (2020), Page 118 – 127. DOI: https://doi.org/10.21837/pm.v18i13.779

Echtner, C. M., & Ritchie, J. R. B. (1991). The meaning and measurement of destination image. Journal of Tourism Studies, 2(2), 2-12.

Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). Sage Publications.

Heru Aulia Azman (2019), Pengaruh Push Dan Pull Factor Terhadap Kunjungan Wisatawan Backpacker Ke Bukittinggi. Jurnal Benefita 4(1) Februari 2019 (182-195) DOI : 10.22216/jbe.v4i1.3854

Hjalager, A. M. (2015). Service innovation in tourism. In M. Uysal, R. R. Perdue, & M. J. Sirgy (Eds.), Handbook of Tourism and Quality-of-Life Research (pp. 231-246). Springer.

Hjalager, A. M. (2015). 100 innovations that transformed tourism. Journal of Travel Research, 54(1), 3-21. https://doi.org/10.1177/0047287513516390 DOI: https://doi.org/10.1177/0047287513516390

Imran, S., & Puspita, N. (2024). Authenticity and Innovation in the Development of Cultural Tourism Villages in Tanah Datar Regency. Journal of Tourism, Hospitality & Culinary Arts, 16(1), 741-762.

Kim, J. H., Ritchie, J. R. B., & McCormick, B. (2018). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(1), 12-25. https://doi.org/10.1177/0047287510385467 DOI: https://doi.org/10.1177/0047287510385467

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Lidong Wang, Xiuhong Li (2023), The five influencing factors of tourist loyalty: A meta-analysis. PLoS ONE 18(4): e0283963. https://doi.org/10.1371/ journal.pone.0283963The five influencing factors of tourist loyalty: A meta-analysis. DOI: https://doi.org/10.1371/journal.pone.0283963

N Jin, ND Line, J Merkebu (2016) The effects of image and price fairness: A consideration of delight and loyalty in the waterpark industry - International Journal of Contemporary, emerald.com. DOI: https://doi.org/10.1108/IJCHM-03-2015-0094

Oliver, R. L. (1999). Whence consumer loyalty? Journal of Marketing, 63(4), 33-44. https://doi.org/10 DOI: https://doi.org/10.1177/00222429990634s105

R Carranza, E Díaz(2018), The influence of quality on satisfaction and customer loyalty with an importance-performance map analysis: Exploring the mediating role of trust of Hospitality and Tourism- emerald.com. DOI: https://doi.org/10.1108/JHTT-09-2017-0104

Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management, 36, 12-21. https://doi.org/10.1016/j.jhtm.2018.03.001. DOI: https://doi.org/10.1016/j.jhtm.2018.03.005

S Imran, N Puspita (2024), Authenticity and innovation in the development of cultural tourism villages in Tanah Datar regency- Journal of Tourism, Hospitality and Culinary Arts - ir.uitm.edu.my

S Riyanto, S Afifatun (2023), Encyclopedia Series For Indonesian Children The Beauty Of Sumatera Island That Indonesian Children Need To Know. Pustaka Referensi, Yogyakarta

Siti Fatimah, et al, (2021)Public Historian Period Pandemic: Impact Overview COVID-19 to

Stylidis, D., Biran, A., Sit, J., & Szivas, E. M. (2017). Residents’ support for tourism development: The role of residents’ place image and perceived tourism impacts. Tourism Management, 61, 53-62. https://doi.org/10.1016/j.tourman.2017.01.009 DOI: https://doi.org/10.1016/j.tourman.2017.01.009

Stylidis, D., Biran, A., Sit, J., Szivas, E. M., & Coghlan, A. (2017). Destination image formation: A case study of Bukit Tinggi. Journal of Destination Marketing & Management, 6(3), 272-281.

Tourism Sector and Sustainability Society Economy Bukittinggi. https://www.researchgate.net/profile/Aprizon-Putra/publication/376686812_Public_Historian_Period_Pandemic_Impact_Overview_COVID-19_to_Tourism

Wirtz, J., & Kimes, S. E. (2015). The pricing of services: An overview. In R. van Slyke (Ed.), The Oxford Handbook of Pricing Management (pp. 367-386). Oxford University Press

Wirtz, J., & Kimes, S. E. (2015). The role of price in the marketing mix: A review of the research and direction for future research. Journal of Service Research, 18(3), 275-289. https://doi.org/10.1177/1094670515584144

Weisheng Chiu, Shiheng Zeng, Philip Shao-Tung Cheng (2016), The influence of destination image and tourist satisfaction on tourist loyalty: a case study of Chinese tourists in Korea. International Journal of Culture, Tourism and Hospitality. https://doi.org/10.1108/IJCTHR-07-2015-0080. DOI: https://doi.org/10.1108/IJCTHR-07-2015-0080

Downloads

Published

2024-02-29