Optimization of Port Service Strategies Using The SWOT Method at PT. ASDP Indonesia Ferry (Case Study in Kolaka Regency)
DOI:
https://doi.org/10.61194/sijl.v3i2.752Keywords:
Ferry Port Operations, Service Optimization, IFAS Analysis, EFAS Framework, Strategic Management, PT ASDP Kolaka, Maritime ServicesAbstract
This research investigates the strategic optimization of ferry port services at PT ASDP Indonesia Ferry in Kolaka using a SWOT based framework, particularly focusing on Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS). The study aims to assess how internal organizational strengths and external environmental pressures influence service performance. Employing a qualitative descriptive method, data were gathered through interviews, document analysis, and observational techniques, then synthesized using SWOT matrices to generate strategic insights. The IFAS findings indicate that factors such as employee motivation, leadership, process standardization, and digital integration are critical to internal efficiency. Conversely, the EFAS matrix identifies government regulatory support, competition from private operators, and environmental volatility as dominant external elements shaping service effectiveness. Notably, the study finds that cross functional collaboration and a culture of innovation are key determinants of resilience and adaptability. The results underscore the importance of aligning internal capabilities with external opportunities to strengthen strategic decision making. By highlighting the dynamic interplay between governance, technology, and policy environments, this study contributes to the literature on maritime service optimization and strategic public enterprise management.
References
Abdelsalam, H. E. B., & Elnabawi, M. N. (2024). The Transformative Potential of Artificial Intelligence in the Maritime Transport and Its Impact on Port Industry. Maritime Research and Technology, 3(1), 19. https://doi.org/10.21622/mrt.2024.03.1.752
Acciaro, M., & Sys, C. (2020). Innovation in the Maritime Sector: Aligning Strategy With Outcomes. Maritime Policy & Management, 47(8), 1045–1063. https://doi.org/10.1080/03088839.2020.1737335
Amanda, M. (2021). Optimization of River Transport Services Using the Minimum Transportation Standard Reference to Improve Community Satisfaction. Kne Social Sciences. https://doi.org/10.18502/kss.v5i1.8284
Anwar, M. I., & Prawiraatmadja, W. (2024). Proposed Business Strategy for Implementation of Green Port at Merak Ferry Port to Achieve Sustainability. International Journal of Current Science Research and Review, 07(07). https://doi.org/10.47191/ijcsrr/v7-i7-75
Ardian, H., Putra, A., Nurdin, N., & Sunandar, S. (2024). The Impact of Global Uncertainty on Indonesia’s Economic Stability: An Empirical Study for the Period 2020-2025. Nawala Education, 1(2), 12–21. https://doi.org/10.62872/6srtfb48
Arifianti, D., & Sakapurnama, E. (2024). The Strategy of Public Services Through Digitalization in Indonesia: A Comparative Study From South Korea Success Story. Journal La Sociale, 5(3), 651–658. https://doi.org/10.37899/journal-la-sociale.v5i3.1140
Bjerkan, K. Y., Karlsson, H., Sondell, R. S., Damman, S., & Meland, S. (2019). Governance in Maritime Passenger Transport: Green Public Procurement of Ferry Services. World Electric Vehicle Journal, 10(4), 74. https://doi.org/10.3390/wevj10040074
Cantikasari, W. (2024). SWOT Analysis of the Transition to Electronic Management of BPHTB System to Prevent Tax Fraud (Case Study at the Regional Revenue Office of Bondowoso Regency). West Science Journal Economic and Entrepreneurship, 2(01), 36–45. https://doi.org/10.58812/wsjee.v2i01.547
Davis, M. M., Stavrulaki, E., & Wolfson, A. (2018). A Framework for Increasing Sustainability in Services. Service Science, 10(2), 139–153. https://doi.org/10.1287/serv.2018.0207
Dewi, R. A., & Purwanto, S. K. (2023). Analysis of Variables That Affect Passenger Loyalty Across Ujung-Kamal. Journal of Business Studies and Mangement Review, 6(2), 246–252. https://doi.org/10.22437/jbsmr.v6i2.24072
Ensslin, S. R., Dutra, A., & Rambo, M. A. (2024). Performance Evaluation From the Infrastructure Perspective in Ports and Container Terminals. https://doi.org/10.5821/mt.13174
Fathoni, M. F., Hidayati, O., & Arifani, D. (2021). The Safety of Sea Ferry Transportation and Anticipation of Ship Accidents in Merak-Bakauheni. Kne Social Sciences. https://doi.org/10.18502/kss.v5i1.8279
Gracia, M. D., González‐Ramírez, R. G., Ascencio, L. M., & Mar-Ortiz, J. (2022). Assessing the Implementation of Governance Best Practices by Latin American Ports. Maritime Economics & Logistics, 24(4), 806–834. https://doi.org/10.1057/s41278-022-00224-y
GÜREL, E. (2017). Swot Analysis: A Theoretical Review. Journal of International Social Research, 10(51), 994–1006. https://doi.org/10.17719/jisr.2017.1832
Kim, J.-H., & Kim, H. (2021). Evaluation of the Efficiency of Maritime Transport Using a Network Slacks-Based Measure (SBM) Approach: A Case Study on the Korean Coastal Ferry Market. Sustainability, 13(11), 6094. https://doi.org/10.3390/su13116094
Lin, Q. (2023). The Theoretical Framework Of enterprise Digital Innovation: Insights From a Qualitative Meta-Analysis. European Journal of Innovation Management, 27(6), 2149–2172. https://doi.org/10.1108/ejim-09-2022-0496
Lyu, Y., Xie, J., Meng, X., & Wang, X. (2024). Digital Economy and Institutional Dynamics: Striving for Equitable Public Service in a Digitally Transformed Era. Frontiers in Public Health, 12. https://doi.org/10.3389/fpubh.2024.1330044
Maula, N. (2024). Challenges and the Future of Natural Batik Ciwaringin Industry, Cirebon: Case Study Analysis Using IFAS and EFAS Techniques. Cr Journal (Creative Research for West Java Development), 10(01), 53–75. https://doi.org/10.34147/crj.v10i1.333
Nguyen, H. P., Nguyen, P. Q. P., Pham, N. D. K., Bui, V. D., & Nguyen, D. T. (2023). Application of IoT Technologies in Seaport Management. Joiv International Journal on Informatics Visualization, 7(1), 228. https://doi.org/10.30630/joiv.7.1.1697
Nurfadilah, A., & Haliah, H. (2024). Public Sector Transformation: Increased Efficiency and Innovation in the Digital Economy. International. J. Of. Hum. Educ. Soc. Sci, 2(2), 127–143. https://doi.org/10.58578/ijhess.v2i2.2870
Obasi, C., Oyakegha, S., & Okuoyibo, A. M. (2024). Port Logistics and Supply Chain Management: An Empirical Review. African Journal of Economics and Sustainable Development, 7(3), 82–91. https://doi.org/10.52589/ajesd-cb4sa99c
Omar, A., El‐Haddadeh, R., & Weerakkody, V. (2016). Exploring Digitally Enabled Service Transformation in the Public Sector. International Journal of Electronic Government Research, 12(4), 1–14. https://doi.org/10.4018/ijegr.2016100101
Palakshappa, N., Dodds, S., & Stangl, L. M. (2023). Understanding Sustainable Service Ecosystems: A Meso-Level Perspective. Journal of Services Marketing, 38(3), 288–300. https://doi.org/10.1108/jsm-02-2023-0054
Phadermrod, B., Crowder, R., & Wills, G. (2019). Importance-Performance Analysis Based SWOT Analysis. International Journal of Information Management, 44, 194–203. https://doi.org/10.1016/j.ijinfomgt.2016.03.009
Şenbursa, N., & Tehci, A. (2023). Internal Marketing and Employees’ Perception of Organizational Performance in the Maritime Organization: The Mediator and Moderator Role of Satisfaction and Work Experience. Организационная Психология, 13(2), 193–206. https://doi.org/10.17323/2312-5942-2023-13-2-193-206
Setiyowati, A. A., Hadiyati, E., & Wahyono, G. B. (2023). Strategi Pencapaian Kinerja Bidang Bina Pemerintahan Desa Pada Dinas Pemberdayaan Masyarakat Dan Desa Kabupaten Probolinggo Dengan Pendekatan Analisis SWOT. Ekonomis Journal of Economics and Business, 7(1), 553. https://doi.org/10.33087/ekonomis.v7i1.1074
Sharma, P. N., Sulastri, S., Widiyanti, M., & Isnurhadi, . (2024). Corporate Sustainability and Financial Performance: Evidence From State-Owned Enterprises in Indonesia. Kne Social Sciences. https://doi.org/10.18502/kss.v9i14.16119
Singh, S. P., & Singh, P. (2018). An Integrated AFS-Based SWOT Analysis Approach for Evaluation of Strategies Under McDm Environment. Journal of Operations and Strategic Planning, 1(2), 129–147. https://doi.org/10.1177/2516600x18801689
Solikin, S. (2024). Leveraging Distinctive Competency for Competitive Advantages: Mediating of Value Creation and Moderating of Service Innovation in Indonesia’s Ferry Transport Companies. Sentralisasi, 14(1), 1–26. https://doi.org/10.33506/sl.v14i1.3684
Stoilova, S. (2022). An Integrated Approach of Strategic Planning and Multi-Criteria Analysis to Evaluate Transport Strategies in Railway Network. https://doi.org/10.5772/intechopen.99609
Surnata, S., Shidarta, D. B., & Veranika, A. (2023). Overview of Minimum Service Standard Crossingtransport at Kmp. Kuala Batee Ii in Route Tanjung Kalian – Tanjung Api –Api. Iwtj, 3(2). https://doi.org/10.54249/iwtj.v3i1.127
Tehrani, M. M. E. (2017). Analyzing Strategic Factors Associated With Issuance of Environmental Liability Insurance Policy in Developing Countries Using SWOT and QSPM. International Journal of Environmental Science and Development, 8(5), 359–365. https://doi.org/10.18178/ijesd.2017.8.5.978
Tyas, E. W., Zaim, I. A., & Prawiraatmadja, W. (2024). Ideal Integration Approaches for Enhancing ASDP Group’s Performance Post-Subsidiary Acquisition. International Journal of Current Science Research and Review, 07(08). https://doi.org/10.47191/ijcsrr/v7-i8-20
Wahidah, J., Asri, S., & Paroka, D. (2023). Analysis of Ship Operation Pattern Base on Bira - Pamatata Crossing. Zona Laut Jurnal Inovasi Sains Dan Teknologi Kelautan, 125–136. https://doi.org/10.62012/zl.v4i2.26954
Zhou, L., & Suh, W. (2024). A Comprehensive Study on Static and Dynamic Operational Efficiency in Major Korean Container Terminals Amid the Smart Port Development Context. Sustainability, 16(13), 5288. https://doi.org/10.3390/su16135288
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Nisrina Salwa
This work is licensed under a Creative Commons Attribution 4.0 International License.
