Analysis of Consumer Behavior in Choosing Quality Imported Used Goods

Authors

  • Wiwin Widianti Sangga Buana University YPKP
  • Nurhaeni Sikki Sangga Buana University YPKP
  • Alexandre de Sousa Guterres Sangga Buana University YPKP

DOI:

https://doi.org/10.61194/ijmb.v2i2.235

Keywords:

Consumer Behavior, Used Clothes

Abstract

This research is entitled "Analysis of Consumer Behavior in Choosing Imported Quality Used Goods". The aim of this research is to find out how consumers behave in choosing imported quality used goods, to find out the quality of imported quality used goods and to find out how traders maintain consumers' buying interest in choosing imported quality used goods. This research uses qualitative research using a descriptive approach, by conducting observations, interviews and documentation. The results of this research show that consumer behavior in choosing imported quality used goods is influenced by various factors, including the price of the goods being sold is relatively cheap, the quality of the goods is still good and suitable for use, there are many types of goods to choose from, and this is one of the factors in choosing used clothes at the Cimol Gedebage market. The results of this questionnaire interview show that the quality of imported used goods has good material quality, although not 100%, but in terms of suitability it is still very suitable for use. The results of this interview questionnaire are that several used goods sellers at the Cimol Gedebage market will first approach their consumers so that they feel comfortable and want to buy goods from the shop again.

References

Amicarelli, V., Lagioia, G., Sampietro, S., & Bux, C. (2022). Has the COVID-19 pandemic changed food waste perception and behavior? Evidence from Italian consumers. Socio-Economic Planning Sciences, 82. https://doi.org/10.1016/j.seps.2021.101095 DOI: https://doi.org/10.1016/j.seps.2021.101095

Beaudoin, P., Moore, M. A., & Goldsmith, R. E. (2018). Fashion leaders’ and followers’ attitudes toward buying domestic and imported apparel. Clothing and Textiles Research Journal, 36(1), 56–64. DOI: https://doi.org/10.1177/0887302X0001800106

Bocken, N., & Konietzko, J. (2022). Circular business model innovation in consumer-facing corporations. Technological Forecasting and Social Change, 185. https://doi.org/10.1016/j.techfore.2022.122076 DOI: https://doi.org/10.1016/j.techfore.2022.122076

Hashimoto, T., & Karasawa, K. (2018). Impact of consumer power on consumers’ reactions to corporate transgression. PLoS ONE, 13(5). https://doi.org/10.1371/journal.pone.0196819 DOI: https://doi.org/10.1371/journal.pone.0196819

Ioanăs, E. (2014). Social Media and its Impact on Consumers Behavior. International Journal of Economic Practices and Theories, ue 2). www.ijept.org

Li, J., & Cao, B. (2022). Study on Tourism Consumer Behavior and Countermeasures Based on Big Data. Computational Intellligence and Neurosciences, 2022. https://doi.org/10.1155/2022/6120511 DOI: https://doi.org/10.1155/2022/6120511

Mashao, E. T., & Sukdeo, N. (2018). Factors that influence consumer behavior in the purchase of durable household products. Proceedings of the International Conference on Industrial Engineering and Operations Management.

Meng, B., Chua, B.-L., Ryu, H. B., & Han, H. (2020). Volunteer tourism (VT) traveler behavior: merging norm activation model and theory of planned behavior. Journal of Sustainable Tourism, 28(12), 1947–1969. https://doi.org/10.1080/09669582.2020.1778010 DOI: https://doi.org/10.1080/09669582.2020.1778010

Mothersbaugh, D., Hawkins, D., Kleiser, S. B., & Best, R. (2020). Consumer Behavior: Building Marketing Strategy (14th ed.). Mc Graw-Hill.

Nimon, K. (2021). Ethical fashion consumption: Market research and fashion sustainability in Canada and beyond. Clothing Cultures, 7(1), 63–70. https://doi.org/10.1386/cc_00028_1 DOI: https://doi.org/10.1386/cc_00028_1

Özkan, M. (2017). Generation Z- The Global Market’s New Consumers- and Their shopping habits: Generation Z Consumption Scale. European Journal of Multidisciplinary Studies, 2(5), 150–157. https://doi.org/10.26417/ejms.v5i1.p150-157 DOI: https://doi.org/10.26417/ejms.v5i1.p150-157

Paris, H. S. (2019). Consumer-oriented exploitation and conservation of genetic resources of pumpkins and squash, Cucurbita. Israel Journal of Plant Sciences, 65(3–4), 202–221. https://doi.org/10.1163/22238980-00001036 DOI: https://doi.org/10.1163/22238980-00001036

Puri, S., Pandey, S., & Chawla, D. (2023). Impact of technology, health and consumer-related factors on continued usage intention of wearable fitness tracking (WFT) devices. Benchmarking, 30(9), 3444–3464. https://doi.org/10.1108/BIJ-12-2020-0647 DOI: https://doi.org/10.1108/BIJ-12-2020-0647

Sarigöllü, E., Hou, C., & Ertz, M. (2021a). Sustainable product disposal: Consumer redistributing behaviors versus hoarding and throwing away. Business Strategy and the Environment, 30(1), 340–356. https://doi.org/10.1002/bse.2624

Sarigöllü, E., Hou, C., & Ertz, M. (2021b). Sustainable product disposal: Consumer redistributing behaviors versus hoarding and throwing away. Business Strategy and the Environment, 30(1), 340–356. https://doi.org/10.1002/bse.2624 DOI: https://doi.org/10.1002/bse.2624

Solomon, M. R. (2018). Consumer Behavior: Buying, Having, and Being (13th ed.). Pearson Education Limited Edinburgh Gate. http://www.pearsonmylabandmastering.com

Sumaryanti, L. (2021). Reproductive Behavior’s: Audiovisual detection of oestrus after synchronization using Prostaglandin F2 Alpha (PGF2α). E3S Web of Conferences, 328. https://doi.org/10.1051/e3sconf/202132804021 DOI: https://doi.org/10.1051/e3sconf/202132804021

Tan, T. M., Makkonen, H., Kaur, P., & Salo, J. (2022). How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values. Technological Forecasting and Social Change, 176. https://doi.org/10.1016/j.techfore.2021.121432 DOI: https://doi.org/10.1016/j.techfore.2021.121432

Wang, W., Xue, L., & Zhang, M. (2023). Research on environmental regulation behavior among local government, enterprises, and consumers from the perspective of dynamic cost of enterprises. Environment, Development and Sustainability, 25(1), 917–937. https://doi.org/10.1007/s10668-021-02084-7 DOI: https://doi.org/10.1007/s10668-021-02084-7

Xiaohong, M., Zhihao, X., & Ding-Bang, L. (2023). A Hybrid Macro and Micro Method for Consumer Emotion and Behavior Research. IEEE Access, 11, 83430–83445. https://doi.org/10.1109/ACCESS.2023.3303311 DOI: https://doi.org/10.1109/ACCESS.2023.3303311

Xu, X., Wu, J.-H., & Li, Q. (2020). What Drives Consumer Shopping Behavior in Live Streaming Commerce? Journal of Electronic Commerce Research, 21(3), 144–167. http://www.jecr.org/sites/default/files/2020vol21no3_Paper1.pdf.

Damiati, dkk (2017) Perilaku Konsumen , Depok : PT. Rajagrafindo Persada

Fahmi, I ( 2019) Perilaku Konsumen, Bandung : Alfabeta

Hardiyono, dkk (2023) Pengantar Bisnis Internasional, Makassar, Yogyakarta : PT. Nas Media Indonesia.

Indrawati, dkk. (2017) Perilaku Konsumen Individu, Bandung : PT Refika Aditama

Sugiyono (2023) Metode Penelitian Kualitatif, Bandung : Alfabeta.

Sunyoto, D (2015) Perilaku Konsumen dan pemasaran, Jakarta:PT. Buku Seru

Sutisna & Susan, M ( 2022) Perilaku Konsumen Sebagai Dasar Untuk Merancang Strategi Pemasaran, Yogyakarta : CV ANDI OFFSET

Downloads

Published

2024-05-30

How to Cite

Widianti, W., Sikki, N., & Guterres, A. de S. (2024). Analysis of Consumer Behavior in Choosing Quality Imported Used Goods. Sinergi International Journal of Management and Business, 2(2), 106–116. https://doi.org/10.61194/ijmb.v2i2.235

Issue

Vol. 2 No. 2 (2024): May 2024

Section

Articles

License

Copyright (c) 2024 Wiwin Widianti, Nurhaeni Sikki, Alexandre de Sousa Guterres

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Most read articles by the same author(s)