Emotional Connection, Social Interaction, and Content Performance Quality in Building Fan Loyalty on Indonesian Indie Music Streaming Platforms
DOI:
https://doi.org/10.61194/ijmb.v3i1.411Keywords:
Fan Loyalty, Indie Music, Streaming Platforms, Content Quality, Social Interaction, Music MarketingAbstract
The rapid evolution of digital technologies has reshaped the global music industry, particularly through streaming platforms. This research examines the optimization of fan loyalty within Indonesia’s indie music scene on platforms like Spotify and YouTube Music by analyzing the influence of emotional connection, social interaction, and content performance quality. Using a descriptive-verifiable research design and Structural Equation Modeling (SEM) with 300 streaming platform users, the study finds that these factors significantly impact satisfaction, engagement, and perceived value, ultimately driving fan loyalty. Satisfaction acts as a critical mediator, reinforcing its role in loyalty formation. The findings offer strategic insights for indie artists and streaming platforms, emphasizing the importance of personalized content, community-driven features, and high-quality production in fostering deeper fan engagement and ensuring long-term sustainability in the digital music industry.
References
Arditi, D. (2018). Digital Subscriptions: The Unending Consumption of Music in the Digital Era. Popular Music and Society, 41(3), 302–318. https://doi.org/10.1080/03007766.2016.1264101
Audiovisual Alterity: Representing Ourselves and Others in Music Videos - Michael L. Austin - Google Books. (n.d.). Retrieved January 23, 2025, from https://books.google.co.id/books?hl=en&lr=&id=az0lEQAAQBAJ&oi=fnd&pg=PP1&dq=Business+Insider+(2024)+reported+that+artists+often+release+frequent+content+to+maintain+engagement,+mirroring+the+study%E2%80%99s+suggestion+for+indie+musicians+to+consistently+produce+fresh+material.+&ots=NVXOd7mR4S&sig=VLTs7iyi9ZuNIvARVBNrWXttefY&redir_esc=y#v=onepage&q&f=false
Data Jumlah Pelanggan Spotify Premium Global Kuartal II 2024. (n.d.). Retrieved October 23, 2024, from https://databoks.katadata.co.id/media/statistik/6708d0d36cd30/data-jumlah-pelanggan-spotify-premium-global-kuartal-ii-2024
Dwyer, B. (2011). Divided Loyalty? An Analysis of Fantasy Football Involvement and Fan Loyalty to Individual National Football League (NFL) Teams. Journal of Sport Management, 25(5), 445–457. https://doi.org/10.1123/JSM.25.5.445
Edlom, J., & Karlsson, J. (2021). Sic fandom and the motivations of superfans. Media and Communication, 9(3), 123–132. https://doi.org/10.17645/MAC.V9I3.4013
Hadiantini, R., & Sarifiyono, A. P. (2024). Conjoint Analysis to Determine the Perceptions of Restaurant Consumers in Choosing Halal-certified All-You-Can Eat Restaurants. KnE Social Sciences, 9(24), 303-315–303–315. https://doi.org/10.18502/KSS.V9I24.16845
Huang, Y. A., Lin, C., & Phau, I. (2015). Idol attachment and human brand loyalty. European Journal of Marketing, 49(7–8), 1234–1255. https://doi.org/10.1108/EJM-07-2012-0416/FULL/PDF
Hudson, S., Roth, M. S., Madden, T. J., & Hudson, R. (2015). The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees. Tourism Management, 47, 68–76. https://doi.org/10.1016/J.TOURMAN.2014.09.001
Janice, N., & Kusumawati, N. (2024). Harmonizing Algorithms and User Satisfaction: Evaluating The Impact of Spotify’s Discover Weekly on Customer Loyalty. Journal Integration of Management Studies, 2(2), 174–188. https://doi.org/10.58229/JIMS.V2I2.168
Jones, C. W., Byon, K. K., & Huang, H. (2019). Service Quality, Perceived Value, and Fan Engagement: Case of Shanghai Formula One Racing. Sport Marketing Quarterly, 28(2), 63–76. https://doi.org/10.32731/SMQ.282.062019.01
Katz, M., Mansfield, A. C., & Tyler, B. D. (2019). The Strength of Fan Ties: Emotional Support in Sport Fan Egocentric Networks. Journal of Sport Management, 34(4), 291–302. https://doi.org/10.1123/JSM.2019-0170
Kim, E. H., Yoo, D., & Doh, S. J. (2021). Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty. Journal of Brand Management, 28(3), 254–271. https://doi.org/10.1057/S41262-020-00211-9/METRICS
Kim, M. S., & Kim, H. M. (2017). The effect of online fan community attributes on the loyalty and cooperation of fan community members: The moderating role of connect hours. Computers in Human Behavior, 68, 232–243. https://doi.org/10.1016/J.CHB.2016.11.031
Knoll, J. (2016). Advertising in social media: a review of empirical evidence. International Journal of Advertising, 35(2), 266–300. https://doi.org/10.1080/02650487.2015.1021898
Lacher, K. T., & Mizerski, R. (1994). An Exploratory Study of the Responses and Relationships Involved in the Evaluation of, and Intention to Purchase New Rock Music. Journal of Consumer Research, 21(2), 366–380. https://doi.org/10.1086/209404
Loo, B. P. Y., & Fan, Z. (2023). Social interaction in public space: Spatial edges, moveable furniture, and visual landmarks. Https://Doi.Org/10.1177/23998083231160549, 50(9), 2510–2526. https://doi.org/10.1177/23998083231160549
Malik, Z., & Haidar, S. (2023). Online community development through social interaction — K-Pop stan twitter as a community of practice. Interactive Learning Environments, 31(2), 733–751. https://doi.org/10.1080/10494820.2020.1805773
Mastromartino, B., & Zhang, J. J. (2020). Affective Outcomes of Membership in a Sport Fan Community. Frontiers in Psychology, 11, 529629. https://doi.org/10.3389/FPSYG.2020.00881/BIBTEX
Media and Entertainment Industry Management: How to Integrate Business and ... - Sunghan Ryu - Google Books. (n.d.). Retrieved January 23, 2025, from https://books.google.co.id/books?hl=en&lr=&id=V1YIEQAAQBAJ&oi=fnd&pg=PR7&dq=platforms+like+Spotify+can+weaken+artist-fan+connections,+further+validating+the+importance+of+direct+engagement+strategies+for+fan+loyalty&ots=IaBwin68A8&sig=oKUyI-h28eUUJKfjP49cAlsO_8E&redir_esc=y#v=onepage&q&f=false
Moore, R. E. (2013). ‘My music, my freedom(?): the troubled pursuit of musical and intellectual independence on the Internet in Indonesia.’ Asian Journal of Communication, 23(4), 368–385. https://doi.org/10.1080/01292986.2013.804105
Murphy, S., & Hume, M. (2023). The new digital music marketing ecosystem: artist direct. Creative Industries Journal. https://doi.org/10.1080/17510694.2023.2214492
Music Streaming App Revenue and Usage Statistics (2024) - Business of Apps. (n.d.). Retrieved October 23, 2024, from https://www.businessofapps.com/data/music-streaming-market/
Music Streaming Market Size & Share Analysis Report, 2030. (n.d.). Retrieved October 23, 2024, from https://www.grandviewresearch.com/industry-analysis/music-streaming-market
Naveed, K., Watanabe, C., & Neittaanmäki, P. (2017). Co-evolution between streaming and live music leads to the sustainable growth of the music industry – Lessons from the US experiences. Technology in Society, 50, 1–19. https://doi.org/10.1016/J.TECHSOC.2017.03.005
Nguyen, T., Flaten, E., Trainor, L. J., & Novembre, G. (2023). Early social communication through music: State of the art and future perspectives. Developmental Cognitive Neuroscience, 63, 101279. https://doi.org/10.1016/J.DCN.2023.101279
Obiegbu, C. J., Larsen, G., Ellis, N., & O’Reilly, D. (2019a). Co-constructing loyalty in an era of digital music fandom: An experiential-discursive perspective. European Journal of Marketing, 53(3), 463–482. https://doi.org/10.1108/EJM-10-2017-0754/FULL/PDF
Obiegbu, C. J., Larsen, G., Ellis, N., & O’Reilly, D. (2019b). Co-constructing loyalty in an era of digital music fandom: An experiential-discursive perspective. European Journal of Marketing, 53(3), 463–482. https://doi.org/10.1108/EJM-10-2017-0754/FULL/PDF
Obiegbu, C. J., Larsen, G., Ellis, N., & O’Reilly, D. (2019c). Co-constructing loyalty in an era of digital music fandom: An experiential-discursive perspective. European Journal of Marketing, 53(3), 463–482. https://doi.org/10.1108/EJM-10-2017-0754/FULL/PDF
Obiegbu, C. J., Larsen, G., Ellis, N., & O’Reilly, D. (2019d). Co-constructing loyalty in an era of digital music fandom: An experiential-discursive perspective. European Journal of Marketing, 53(3), 463–482. https://doi.org/10.1108/EJM-10-2017-0754/FULL/PDF
Oh, Y. K., & Choeh, J. Y. (2021). Social media engagements of music videos on YouTube’s official artist channels. Https://Doi.Org/10.1177/13548565211054906, 28(3), 804–821. https://doi.org/10.1177/13548565211054906
Prey, R., Esteve Del Valle, M., & Zwerwer, L. (2022). Platform pop: disentangling Spotify’s intermediary role in the music industry. Information, Communication & Society, 25(1), 74–92. https://doi.org/10.1080/1369118X.2020.1761859
Pujianto, A. B., Panigoro, A., & Johansyah, M. D. (2024). Pengaruh Product, Price, Place, Promotion, dan Proccess terhadap Mahasiswa dalam Menentukan Pilihan Prodi Manajemen di FEB UNIBI. Economics Professional in Action (E-Profit), 6(1), 50–64. https://doi.org/10.37278/EPROFIT.V6I1.823
Santos, T. O., Correia, A., Biscaia, R., & Pegoraro, A. (2019). Examining fan engagement through social networking sites. International Journal of Sports Marketing and Sponsorship, 20(1), 163–183. https://doi.org/10.1108/IJSMS-05-2016-0020/FULL/PDF
Sasmita, J., & Mohd Suki, N. (2015). Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image. International Journal of Retail and Distribution Management, 43(3), 276–292. https://doi.org/10.1108/IJRDM-02-2014-0024/FULL/XML
Smith, A. C. T., & Stewart, B. (2007). The Travelling Fan: Understanding the Mechanisms of Sport Fan Consumption in a Sport Tourism Setting. Journal of Sport & Tourism, 12(3–4), 155–181. https://doi.org/10.1080/14775080701736924
SoundCloud won over Billie Eilish, Post Malone and Lil Nas X. (n.d.). Retrieved January 23, 2025, from https://nypost.com/2024/09/20/entertainment/soundcloud-won-over-billie-eilish-post-malone-and-lil-nas-x/?utm_source=chatgpt.com
Subscribe to read. (n.d.). Retrieved January 23, 2025, from https://www.ft.com/content/4b746304-d67f-404f-9357-89b4459dd7f7?utm_source=chatgpt.com
The Music Industry in 2024: A Snapshot – Royalty Exchange. (n.d.). Retrieved October 23, 2024, from https://royaltyexchange.com/blog/the-music-industry-in-2024-a-snapshot
Theadora, C., Amelia, M. V., Tan, G. W. H., Lo, P. S., Ooi, K. B., & Dwivedi, Y. K. (2023). How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique. Journal of Product and Brand Management, 32(4), 645–660. https://doi.org/10.1108/JPBM-02-2022-3855/FULL/XML
Webster, J. (2021). The promise of personalisation: Exploring how music streaming platforms shape the performance of class identities and distinction. Https://Doi.Org/10.1177/14614448211027863, 25(8), 2140–2162. https://doi.org/10.1177/14614448211027863
Werner, A. (2020). Organizing music, organizing gender: algorithmic culture and Spotify recommendations. Popular Communication, 18(1), 78–90. https://doi.org/10.1080/15405702.2020.1715980
Xiao, Z., Chen, X., & Zhou, L. (2024). Music performance style transfer for learning expressive musical performance. Signal, Image and Video Processing, 18(1), 889–898. https://doi.org/10.1007/S11760-023-02788-5/METRICS
Yang, G. (2022). [Retracted] Research on Music Content Recognition and Recommendation Technology Based on Deep Learning. Security and Communication Networks, 2022(1), 7696840. https://doi.org/10.1155/2022/7696840
Yoshida, M., Heere, B., & Gordon, B. (2015). Predicting Behavioral Loyalty through Community: Why Other Fans Are More Important Than Our Intentions, Our Satisfaction, and the Team Itself. Journal of Sport Management, 29(3), 318–333. https://doi.org/10.1123/JSM.2013-0306
Zhang, Q., & Negus, K. (2021). Stages, Platforms, Streams: The Economies and Industries of Live Music after Digitalization. Popular Music and Society, 44(5), 539–557. https://doi.org/10.1080/03007766.2021.1921909
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 aggi Panigoro Sarifiyono, Susan Purnama, Anang Bambang Pujianto, Johnson Sinaga, Ade Sintia Hendrian
This work is licensed under a Creative Commons Attribution 4.0 International License.
