Promotional Video Design for Lembang Park and Zoo Educational Tour Packages for Elementary Schools in Bandung City
DOI:
https://doi.org/10.61194/ijcs.v3i1.405Keywords:
Educational Tourism, Lembang Park and Zoo, Video, Promotion, Promotional VideoAbstract
Lembang Park and Zoo is an educational tourism destination that has experienced a decline in visitors due to the impact of the pandemic. To address this issue, Lembang Park and Zoo offers an educational tourism program directed at elementary school students. This program supports the elementary school curriculum and increases visitor numbers. However, the lack of promotion made it less known among teachers and parents of elementary schools in Bandung. Therefore, more effective promotional media are needed to attract the attention of teachers, parents, and students and increase visitor numbers. This study identifies elementary school teachers' and parents' needs and preferences and the effectiveness of promotional media through observation, interviews, questionnaires, and literature reviews. The promotional video for the Lembang Park and Zoo Educational Tour Package is designed to introduce the educational program to teachers and parents of elementary students in an informative, effective, and efficient manner. The video is designed to ensure teachers and parents can easily understand the information about educational tours and animal knowledge at Lembang Park and Zoo. This study increases visitor numbers from the elementary school group segment and meets the need for quick and efficient information.
References
Kurniasih, I., & Sani, B. (2014). Implementasi kurikulum 2013: konsep & penerapan. Kata Pena.
Saleh, S., Nasution, T., & Harahap, P. (2020). Pendidikan Luar Sekolah.
Sugihartono. (2007). Psikologi Pendidikan. Yogyakarta: UNY Press.
Mulyasa, E. (2015). Menjadi guru profesional, menciptakan pembelajaran kreatif dan menyenangkan.
Basri, H. (2014). Using qualitative research in accounting and management studies: not a new agenda. Journal of US-China Public Administration, 11(10), 831-838.
Guetterman, T. C., Creswell, J. W., Deutsch, C., & Gallo, J. J. (2018). Skills development and academic productivity of scholars in the NIH mixed methods research training program for the health sciences. International journal of multiple research approaches, 10(1), 373. DOI: https://doi.org/10.29034/ijmra.v10n1a25
Indriantoro, N., & Supono, B. (2013). Metodologi Penelitian Bisnis Untuk Akuntansi dan Manajemen. FEB Universitas Gajah Mada
Cangara, H. (2012). Pengantar ilmu komunikasi.
Wojciechowski, K. H., Bochenek, M., & Rafalska, B. (2012). The Influence of a Specific Tourist and Sightseeing Program on Region Related Knowledge: School and educational tourism. Polish Journal of Sport and Tourism, 19(3), 202–204. https://doi.org/10.2478/V10197-012-0019-9 DOI: https://doi.org/10.2478/v10197-012-0019-9
Khawaja, A. (2003). Measuring children's environmental attitudes in grade 4: A study in Clark County. https://doi.org/10.34917/1436085
Sola, O. (2014). Environmental Education and Public Awareness. Journal of Educational and Social Research, 4(3), 333. https://www.mcser.org/journal/index.php/jesr/article/download/2731/2698
Aji, W. N., & Budiyono, S. (2018). The teaching strategy of Bahasa Indonesia in curriculum 2013. International Journal of Active Learning, 3(2), 58-64.
Wattchow, B., & Higgins, P. (2014). Through outdoor education: A sense of place on Scotland’s River Spey (pp. 173–187). Springer Netherlands. https://doi.org/10.1007/978-94-007-7167-3_10 DOI: https://doi.org/10.1007/978-94-007-7167-3_10
Marin, E. (2015). Experiential Learning: Empowering Students to Take Control of Their Learning by Engaging Them in an Interactive Course Simulation Environment. Procedia - Social and Behavioral Sciences, 180, 854–859. https://doi.org/10.1016/J.SBSPRO.2015.02.224 DOI: https://doi.org/10.1016/j.sbspro.2015.02.224
Han, J., Kim, J., & Lee, S. (2020). 5W1H-based expression for the effective sharing of information in digital forensic investigations. arXiv preprint arXiv:2010.15711.
Khalid, A., Sundararajan, A., Hernandez, A., & Sarwat, A. I. (2019, June). Facts approach to address cybersecurity issues in electric vehicle battery systems. In 2019 IEEE Technology & Engineering Management Conference (TEMSCON) (pp. 1-6). IEEE. DOI: https://doi.org/10.1109/TEMSCON.2019.8813669
Kraft, M. A., & Rogers, T. (2015). The underutilized potential of teacher-to-parent communication: Evidence from a field experiment. Economics of Education Review, 47, 49-63. DOI: https://doi.org/10.1016/j.econedurev.2015.04.001
Lu, W. (2010). Improved SWOT Approach for Conducting Strategic Planning in the Construction Industry. Journal of Construction Engineering and Management-Asce, 136(12), 1317–1328. https://doi.org/10.1061/(ASCE)CO.1943-7862.0000240 DOI: https://doi.org/10.1061/(ASCE)CO.1943-7862.0000240
Veser, A. (2014). Regional SWOT Analyses for Demographic Change Issues: Tools and Experiences (pp. 29–36). Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-54681-5_4 DOI: https://doi.org/10.1007/978-3-642-54681-5_4
Lee, Y.-H. (2013). Application of a SWOT-FANP method. Technological and Economic Development of Economy, 19(4), 570–592. https://doi.org/10.3846/20294913.2013.837111 DOI: https://doi.org/10.3846/20294913.2013.837111
Wang, C. (2024). How to Improve the Walking Classroom: Status of Implementation, Problem Analysis, and Strategy Educational tourism innovation in primary schools. Journal of Education and Educational Research, 8(2), 206–212. https://doi.org/10.54097/jfpxwz47 DOI: https://doi.org/10.54097/jfpxwz47
Rubenfeld, G. D. (2004). Surveys: An Introduction. Respiratory Care, 49(10), 1181–1185. http://rc.rcjournal.com/content/49/10/1181
Pujihastuti, I. (2014). Prinsip penulisan kuesioner penelitian. 2(1), 43–56. http://jurnal.unismabekasi.ac.id/index.php/cefars/article/view/63
Liu, H. (2013). Data processing method, data processing device, and communication system.
Nishimura, S., & 西村祥治. (2013). Data processing system, data processing method and program. https://patents.google.com/patent/US20150254105A1/en
Sokolova, M. V., & Caballero, A. F. (2012). Data and Results (pp. 139–167). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-25544-1_5 DOI: https://doi.org/10.1007/978-3-642-25544-1_5
Bhatta, B. (2013). Analysis of Data (pp. 61–75). Springer, Dordrecht. https://doi.org/10.1007/978-94-007-6594-8_4 DOI: https://doi.org/10.1007/978-94-007-6594-8_4
Smith, D., Suero, M., More, E. J., Moncrief, G., & Chaney, J. D. (2011). Data analysis applications. https://patents.google.com/patent/US8170835
Apollo, M., & Kembłowski, M. W. (2015). Observation value analysis–integral part of Bayesian diagnostics. Procedia Engineering, 123, 24-31. DOI: https://doi.org/10.1016/j.proeng.2015.10.053
Hancock, D. R., Algozzine, B., & Lim, J. H. (2021). Doing case study research: A practical guide for beginning researchers.
Ge, Z., Song, Z., Ding, S. X., & Huang, B. (2017). Data mining and analytics in the process industry: The role of machine learning. Ieee Access, 5, 20590-20616. DOI: https://doi.org/10.1109/ACCESS.2017.2756872
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Sophia Purbasari, Daud Ramdan Maulana, R. Muhammad Luthfi Ferrari
This work is licensed under a Creative Commons Attribution 4.0 International License.
