Vol. 1 No. 2 (2023): August 2023

Articles

• Analysis of Smart Homestay Business in Karyamukti Village, Cianjur (Case Study on Mrs. Ai's Smart Homestay)

  Annisa Ryndamayanti, Ashur Harmadi, Misdiyono

  102-115

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  Abstract views: 113 times | Downloads: 143 times | DOI: https://doi.org/10.61194/ijmb.v1i2.58

• Implementation of Blue Ocean Strategy: Review of Previous Cases

  Hugo Fostin Hokianto

  116-125

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  Abstract views: 1175 times | Downloads: 681 times | DOI: https://doi.org/10.61194/ijmb.v1i2.64

• Between Situational Leadership and Employee Motivation on Individual Performance in Indonesian Manufacturing Industry

  Raihan A. Hanasi

  126-141

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  Abstract views: 158 times | Downloads: 122 times | DOI: https://doi.org/10.61194/ijmb.v1i2.139

• Assessing the Impact of Transformational Leadership and Employee Empowerment on Organisational Performance in the Indonesian Service Sector

  Septa Intiar

  142-159

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  Abstract views: 126 times | Downloads: 90 times | DOI: https://doi.org/10.61194/ijmb.v1i2.143

• The Effect of Digital Marketing Strategy and Service Quality on Customer Satisfaction in the Indonesian E-Commerce Industry

  Dwi Novaria Misidawati, Darmiono Darmiono, Erwina Kartika Devi, Siti Fatimah, Sarwono Sarwono

  160-171

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  Abstract views: 228 times | Downloads: 100 times | DOI: https://doi.org/10.61194/ijmb.v1i2.145