Vol. 4 No. 1 (2026): February 2026

DOI: https://doi.org/10.61194/ijmb.v4i1
Published: 2025-12-05

Articles

  • Assessing the Influence of Brand Equity Dimensions and Product Quality on Consumer Loyalty: Study of Lifebuoy Soap in DKI Jakarta

    Savina Alfi Sahrin, Veronika Santi Paramita
    35-44

  • Driving Sustainable Competitiveness Through Holistic Marketing and Esg: An Empirical Study on Msmes in Sukabumi Regency, Indonesia

    Widy Muchamad, Ratih Hurriyati, Puspo Dewi Dirgantari
    1-7

  • Social Media Marketing and Repurchase Intentions in Sharia Hotels: The Mediating Influence of Brand Awareness

    AHMAD RASYIDDIN, Ratih Hurriyati, Puspo Dewi Dirgantari, Francis Kortey Mac-Doqu
    8-15

  • The Impact of Mental Health on Employee Productivity: Mediating Roles of Job Engagement and Cognitive Functioning

    Md. Shakil Ahmed, Sadia Ahmed Urmi, Md Yeanur Rahman, Rasel Ahamed, Sagor Hossain, Md Bashir Uddin
    16-26

  • Customer Loyalty in The Restaurant Business Sector: Analyzed Through Multidimensional Customer Equity

    Wufron, Ratih Hurriyati, Puspo Dewi Dirgantari
    27-34