Vol. 4 No. 1 (2026): February 2026

Articles

• Assessing the Influence of Brand Equity Dimensions and Product Quality on Consumer Loyalty: Study of Lifebuoy Soap in DKI Jakarta

  Savina Alfi Sahrin, Veronika Santi Paramita

  35-44

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  Savina Alfi Sahrin,  Universitas Jenderal Achmad Yani ,  Indonesia

  Veronika Santi Paramita,  Universitas Jenderal Achmad Yani ,  Indonesia

  Abstract views : 172 times | Downloads: 181 times | DOI : https://doi.org/10.61194/ijmb.v4i1.975 | Published: 2026-02-28
  

• Driving Sustainable Competitiveness Through Holistic Marketing and Esg: An Empirical Study on Msmes in Sukabumi Regency, Indonesia

  Widy Muchamad, Ratih Hurriyati, Puspo Dewi Dirgantari

  1-7

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  Widy Muchamad,  Indonesia University of Education ,  Indonesia

  Ratih Hurriyati,  Indonesia University of Education ,  Indonesia

  Puspo Dewi Dirgantari,  Indonesia University of Education ,  Indonesia

  Abstract views : 115 times | Downloads: 106 times | DOI : https://doi.org/10.61194/ijmb.v4i1.913 | Published: 2026-02-26
  

• Social Media Marketing and Repurchase Intentions in Sharia Hotels: The Mediating Influence of Brand Awareness

  AHMAD RASYIDDIN, Ratih Hurriyati, Puspo Dewi Dirgantari, Francis Kortey Mac-Doqu

  8-15

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  AHMAD RASYIDDIN,  Indonesia University of Education ,  Indonesia

  Ratih Hurriyati,  Indonesia University of Education ,  Indonesia

  Puspo Dewi Dirgantari,  Indonesia University of Education ,  Indonesia

  Francis Kortey Mac-Doqu,  Ghana Education Service ,  Indonesia

  Abstract views : 180 times | Downloads: 128 times | DOI : https://doi.org/10.61194/ijmb.v4i1.923 | Published: 2026-02-26
  

• The Impact of Mental Health on Employee Productivity: Mediating Roles of Job Engagement and Cognitive Functioning

  Md. Shakil Ahmed, Sadia Ahmed Urmi, Md Yeanur Rahman, Rasel Ahamed, Sagor Hossain, Md Bashir Uddin

  16-26

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  Md. Shakil Ahmed,  Gopalganj Science and Technology University ,  Bangladesh

  Sadia Ahmed Urmi,  Hamdard University Bangladesh ,  Indonesia

  Md Yeanur Rahman,  National Credit and Commercial Bank PLC,  Bangladesh

  Rasel Ahamed,  APBn Ideal School & College,  Bangladesh

  Sagor Hossain,  Gopalganj Science and Technology University ,  Bangladesh

  Md Bashir Uddin,  Gopalganj Science and Technology University ,  Bangladesh

  Abstract views : 218 times | Downloads: 138 times | DOI : https://doi.org/10.61194/ijmb.v4i1.926 | Published: 2026-02-26
  

• Customer Loyalty in The Restaurant Business Sector: Analyzed Through Multidimensional Customer Equity

  Wufron, Ratih Hurriyati, Puspo Dewi Dirgantari

  27-34

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  Wufron,  Indonesia University of Education ,  Indonesia

  Ratih Hurriyati,  Indonesia University of Education ,  Indonesia

  Puspo Dewi Dirgantari,  Indonesia University of Education ,  Indonesia

  Abstract views : 171 times | Downloads: 203 times | DOI : https://doi.org/10.61194/ijmb.v4i1.910 | Published: 2026-02-27