Vol. 4 No. 2 (2026): May 2025

DOI: https://doi.org/10.61194/ijmb.v4i2
Published: 2026-05-07

Articles

  • The Influence of Brand Image on Purchase Decisions for OMG Cosmetics Among Millennial Consumers Aged 27-42

    Zikri Fachrul Nurhadi, Adzkia Safitri Anggraeni
    45-52

  • Digital Word of Mouth and Consumer Decisions in Islamic Banking: Unpacking the Mediating Role of Trust

    Dedi Supiyadi, Ratih Hurriyati , Puspo Dewi Dirgantari, Nugraha, Chuanchen BI
    53-61

  • Employee Management Architecture; The Role of AI-driven HRM in Modern Organization A Comprehensive Analysis

    Ni Kadek Suryani, Ni Ketut Karwini, Ni Wayan Ana Rahita Handayani
    62-67

  • Viral Marketing Dynamics and Consumer Behavior in the Digital Age: A Systematic Literature Review

    Musael Nur Aziza, Ratih Hurriyati, Puspo Dewi Dirgantari
    68-74

  • The Impact of Social Media Marketing on Customer Loyalty: The Mediating Role of Brand Awareness in Skintific Products

    Ardhya Arifah Zahro, Ratih Hurriyati, Puspo Dewi Dirgantari, Francis Kortey Mac-Doqu
    75-79