Vol. 3 No. 2 (2025): May 2025

View Vol. 3 No. 2 (2025): May 2025
DOI: https://doi.org/10.61194/ijmb.v3i2
Published: 2025-04-24

Articles

  • The Influence of Marketing Communication and Brand Image on Purchase Decisions at Indomaret Modern Retail Outlets in Bekasi

    Alda Aulia, Sukarni Novita Sari, Juardi
    74-85

  • Green Marketing: The Role of Environmental Knowledge As A Moderating Variable

    Edy Purwanto, M. Munir Syam AR, Miftahol Arifin
    86-101

  • A Porter’s Five Forces Analysis of Mobile Phone Retail in Palu

    Putri Ayu Lestari
    102-117

  • The influence of promotion and service quality on customer satisfaction is mediated by the purchase decision at Pt Wijaya Karya Beton (Persero) Sales Area II

    Agus Adi Saputra, Sulaiman Helmi, Fitriasuri, Dina Mellita
    118-134

  • The Influence of Work Stress, Workload and Work Environment on Nurse Performance at Elim Rantepao Hospital

    Maria Subba, jemi pabisangan, Astriwati Biringkanae
    135-147